Why does my advertisement need to be reviewed by the Department of University Communications and Marketing?
The university advertising policy [PDF] requires this review to ensure that Rutgers, its campuses, and its units are presented to the public in a consistent, coherent manner, and that university resources are used effectively. The department will work to secure better rates and placements and provide guidance about how to maximize promotional opportunities.
Does the review process apply to advertisements being placed in campus media?
No, the review process only applies to external advertising; however, it is helpful to know if your advertising plans include on-campus promotion in media outlets such as the Daily Targum, the Gleaner, the Observer, or RU-tv.
What will the person(s) reviewing the advertisement look for?
All advertisements must meet the standards set forth in the university's advertising policy, including proper identification of the university and its units, clear messages, and professional standards of quality in design and content. For a more detailed list of standards, see Section III of the university's advertising policy [PDF].
When should I submit my advertisement for review?
Submit your request as far in advance as possible. The advertisement and review form must be delivered at least five business days in advance of the deadline for submission.
How much time will it take to have my advertisement reviewed?
Approval or recommendations for revisions and/or placement will be issued within five business days from the time the advertisement is submitted for review. To expedite your request, complete the Review Request Form as far in advance as possible.
What if I am placing the same version of an advertisement in multiple media outlets of the same type (e.g., print, television)?
The Review Request Form allows you to list multiple placements for the same ad. For example, if you are placing the same advertisement in two different print media outlets you only need to submit one form, and upload one PDF sample of the advertisement.
What if an outside agency or designer creates my advertisement?
All Rutgers advertising—with the exception of job postings, legal notices, classified advertisements, and advertisements in campus media—must be approved in advance of placement through the review process found on this website. Be sure to let the outside agency or designer know that you will need time in the production schedule to facilitate this process.
Who can I contact if I have questions?
If you have a question or need help with your advertising plans, contact Jessica DePaul at 848-932-0587.
If you need help designing an advertisement, contact the Office of Creative Services at 848-445-1934 for guidance.